SIGNAGE DESIGNED FOR THE ACTUAL ROUTE
Guests, exhibitors, speakers and teams do not necessarily follow the same route. Access points, reception, checks, rooms, services and exits must be matched to the right audiences and times. The venue plan, times and programme identify where information is genuinely useful.
Number the areas and match each one to the message, arrow, available dimensions and quantity. For several days, sessions or audiences, specify what remains fixed and what changes. This organisation helps check the versions before production and prevents an item from being assigned to the wrong position.
